Nutrasweet in China Essay

To come up with a decision to the whether enter the Greater China Market or not we decided to approach the case with a SWOT analysis. Strengths NutraSweet is an artificial sweetener that is one of the most recognized brand names in the United States and in the world. NutraSweet’s earnings per share is $ 6. 36 and with huge capitalization and investments in diverse products. Stacey has the approved budget of $ 500,000 to market NutraSweet in China. NutraSweet has the flexibility on how to position their product in terms of functionality, or either as sugar substitute or health product for diabetics. Weaknesses The research conducted towards the Chinese consumers may not truly reflect the real sentiments of the consumers towards NutraSweet. NutraSweet has not decided on building its own distribution system and may rely on foreign agents for distribution. NutraSweet is more expensive than ordinary white sugar. Opportunities China is a big market and can provide higher profitability to the company. China is the second or eighth largest economy in the world; depending on how it was gauged. There is a perceived consumers’ infatuation with Western brands. Chinese maintain healthful lifestyle so the potential for NutraSweet to launch their product in China is strong. Threats Sugar is a common household purchase as a sweetener and has been part of Chinese households for decades. Culture dictates that there might be difficulty in replacing traditional use of sugar with NutraSweet. The Chinese market is so diverse and it is difficult to come up with a general characteristic to define them. Artificial sweeteners are known by history of skepticism for saccharin and potential health hazards. There is difficulty in attracting and retaining local employees and as such, NutraSweet is having doubts in investing into training their marketing and sales personnel for fear that the employees would not stay long in the company. There are only very few foreign agents that operate in China. Sugar use and consumption levels differed among 3 key markets –Shanghai, Guangzhou, and Beijing. Arthur Andersen survey in China showed that most joint ventures from food and drink were not profitable. Most MNCs in China are unprofitable despite substantial growth. Majority of the Chinese are considered â€Å"flat-bellied† and don’t see the need for a diet regimen. The Chinese culture also dictates that they are not that concerned with their teeth, hence they don’t have that fear of tooth decay. The company should enter the Greater China market as a niche product for consumers with a medical need. The company cannot delay its entry in the China market, especially with factors such as an average of 10% economic growth, a quickly emerging middle class, and a high possibility in consumers’ increase purchasing power. Postponement of entry may mean higher costs in the future and although the company will not immediately profit from the venture, research showed that companies who entered the market 5 to 10 years ago were doing best. The knowledge gained from market entry will allow NutraSweet to sharpen its future strategies. Pros The successful experience in establishing medical awareness in Hong Kong may be applied to the Greater China Market. Entering the Greater China market through the three key cities will provide a better knowledge of the overall Chinese market. A natural market consisting of diabetics and obese customers already exist. Hospital stores and drug dispensaries do not have the bargaining strength that retailers have. Product information campaigns will be facilitated by health professionals who will easily understand and appreciate the product’s benefits. Promotion to medical professionals through associations will not need as much cost as a nationwide mass-market campaign. A $ 2,010,526. 31 in breakeven sales seems very feasible in the Chinese market. Cons The Chinese tend to be slim and had historically not been preoccupied by tooth decay. ? SHORT-TERM The Chinese consumers’ attraction to brand names, especially the number 1 in any category gives NutraSweet an opportunity to establish itself as a first mover in the medical aid products under a new category of sweeteners. The company will launch a product information campaign for medical professionals and will also tap their associations. Associations of diabetics and obese consumers will also be tapped. The company will focus on relationship building with the medical industry. Since poor dental health is a problem in China, the company may also create an awareness drive on the ill effects of sugar on the teeth to lay the foundation of need awareness. The product will be packaged in sachet form with global brand and American image prominent on the sachet to appeal to the consumers’ preference for American brands. The company will capitalize on the convenience of bringing the sachets anywhere with you. The medical industry will be given free samples of the product. The doctors will be taught to promote daily use of the product, with sweetening of milk and coffee or hot drinks as one of the more common purposes. Consumers will be taught to use the product in cooking through the provision of free recipe booklets and cooking demonstration classes. The product will be distributed in the three key cities of Greater China, namely, Guangzhou, Shanghai, and Beijing, where the medical industry is more developed compared with the other cities. The company will create its own distribution structure. The product will use the distribution channels of hospital stores and drug dispensaries. Since the focus is on niche marketing, the product will still be sourced from the U. S. plant. LONG-TERM The long-term goal will be to mass market the product in Hong Kong and Taiwan, and use the learning’s from those markets to penetrate the market Greater China. Establishing distribution networks in the two countries will be easier, given the favorable business environments. In Hong Kong and Taiwan, the product will be repositioned as a healthy family lifestyle food, targeting the affluent, health and weight conscious consumers. Aggressive promotion will be pursued, such as print and media ads, and the employment of product endorsers, and store promotions. Consumer awareness and education will be the focus of the campaigns.

Advertising Is a Wasteful Expenditure or an Investment

There has been a constant debate about â€Å"advertising† that whether it is a useful or wasteful expenditure of resources. Advertising plays a crucial role in today’s world where there are so many brands vying for the customer’s attention. If not advertising, how else would you as a consumer know what all there is you could choose from? Though a useful tool, it must be well utilized to create an impact. Many a times, we as consumers remember the setting of the ad but forget the brand that was being advertised†¦this is definitely a pitfall and must be looked into.For an ad to have a real impact, it must be able to create brand retention. Advertising is the main source of â€Å"Customer Education† in marketing. Its main advantage to the customer is that we become aware of the products in the market and have a competitive advantage in buying the products and services. Its main advantage to the seller is in the manner of informing the prospective custome rs of the values of the products and capturing them.In older days, ads were on papers and pamphlets and billboards. In this electronic era, it has captured the TV and the internet. Therefore advertising is not a waste of resources. But as companies make their advertising expenditure on customer then it would be a bit problematic condition for customers as companies just look for their profits and if the advertising agency is not good then the whole budget goes waste.So i think company should be effective to make an ad as for this era advertising is an important aspect for all types of businesses. But company should not make the ads on the costs of customer’s money as they don’t give customer a big return but they have a huge returns and companies absorb bloods of poor customers. So i think that should be stop or minimized as in India rich are becoming more richer and poor becoming more poorer

Being read to Essay Example | Topics and Well Written Essays - 1250 words

Being read to - Essay Example Alberto Manguel in his Chapter â€Å"Being Read To† as contained in his book â€Å"A History of Reading† revisits the common and often contradictory subject of reading on behalf of someone. He carefully looks into this issue analytically giving the readers a historical framework on the origin of the subject, quite in line with his title â€Å"A History of Reading† perhaps as a means of justifying his perspective and pure love of writing and reading. Above all, I agree with Page’s arguments that Manguel’s writing tackles each of its chapters using a freestanding approach that carefully selects on topics in the â€Å" A History of Reading† thereby bringing on a new approach to how reading approaches have conventionally been taught overtime, and peoples approach to reading both in private and public sphere, and what has been popularly referred to as reading as a metaphor, offering a relation what is conventionally being heard to that information which is read over time as has been exposed in his controversial chapter â€Å"Being Read To† (Page). Alberto Manguel’s â€Å"History of the Reading† is an interesting historical writing that combines a rich collection of learned knowledge and pleasure rather than mere reading. This informative reading takes on a different approach than to book organization, adopting what I may call a digressive route which does not have a conventional beginning to proceed logically as some would expect of a ‘historical’ writing (Manguel; Bell). According to Manguel, he takes on the approach that there is no universal governing law operating in this situation, though there seems to be a outstanding concept that repeats itself in a variety of forms. To this far, this writing as advanced by Manguel calls for what can be strongly referred to as privilege of the reader. The reader’s thoughts can therefore contribute in changing the book into more like a message that makes sense for his

Appeal to Flattery Fallacy Speech or Presentation

Appeal to Flattery Fallacy - Speech or Presentation Example Appeal to flattery is a fallacy or a misleading idea which has been frenetically researched through the lens of philosophy and psychology.Fallacy itself is widely known as a poorly constructed argument that employs no reasoning but misleading ideas which are expressed to further one’s interests.When there is no concrete reason for advancing one’s interests, a variety of fallacies can be used to achieve the desired objectives.Appeal to flattery is an intentional fallacy which is deliberately used to get something from the other person. Manipulation by deception is the art which forms bedrock of this fallacy. Flattery here is artistically enveloped in such beautiful packaging that often the person on whom this fallacy is aimed does not even know that he/she is being used in some way. This paper will explicate at length the philosophical meaning underlying the appeal to flattery. This fallacy is a confluence of two streams, flattery and buttered compliments. Both are frequ ently employed in place of evidence to win the heart of the other person. There is no evidence usually which is why people depending on this fallacy have to use it in the first place. Using emotionally charged language in place of pure evidence is the theme of this fallacy (Rainbolt & Dwyer, 2010, p. 140). The use of fallacious appeals is so frequent and pervasive in our society that its effects can be described as ubiquitous. From domestic setting through schools and colleges to business settings, everyone is seen using some fallacious argument on routine basis to gain certain benefits. Husband and wife at a home can be complimenting each other very effectively substituting evidence by flattery to save their marriage. Students in a classroom can be witnessed ardently complimenting the teacher’s oratory skills actually wanting the deadline on some assignment to be extended. In this instance, students commit fallacious appeals to flattery (Rainbolt & Dwyer, 2010, p. 140). A gr oup of employees can be seen passionately laughing on their manager’s shallow jokes at a workplace apparently pretending to be impressed by their boss’s humor skills for a rise in their salaries or bonuses while actually feeling a swinging pain in their jaws from forced laughter. These examples suggest that appeal to flattery is actually a very phony way of sustaining something or advancing interests by cunningly appealing to others’ emotions. Flattery can never take place of concrete evidence which is why the kind of reasoning incorporated in appeal to flattery is outrageously fallacious. Though the principal theme in this fallacy is that flattery can be used in place of evidence provided it is used artistically to compel the other person to act in a certain way by influencing his/her thinking (Chaffee, 2010, p. 559), but this reasoning or this way of rationalizing this idea is still misleading because flattery is based on empty mockery. This fallacy of irrelev ance stems from empty lies used to appeal others emotionally (Gambrill, 2012, p. 384) which is why this is an emotional attach which cannot be rationalized no matter how lightly or abundantly it is used. Some people in particular have an exceptionally shrewd acumen for this specific fallacy and they can be seen using this great talent to surpass others. They even manage to gain more autonomy and dominance than the rest because truth is that flattery is found by many people a singularly irresistible sweet though actually it is only a dark lie wrapped very colorfully. General consensus is that appeal to flattery is a logical fallacy, not enormously destructive in comparison to some other fallacies which have major shortcomings, but cannot be considered constructive at all. This is because however logical it may seem, it still makes use of fake compliments to make a point as there is no real evidence. As it is an irrelevant fallacy, a wrong point is supported and though not singularly destructive, this fallacy is still disparagingly criticized by many because of its

Energy, Sustainability and Renewability Assignment

Energy, Sustainability and Renewability - Assignment Example Various issues will be discussed in this assignment related to energy and its other variables. KEY TERMINOLIGIES For better understanding of this report some key terminologies have to be discussed in detail. These terms are the essence of this paper and cannot be comprehended without excessive research from different books and journals related to physics. Energy Although energy has been described in the introductory paragraph, a further analysis will be produced here. As described before that the ability of a system to do work on another system is known as energy. Coming towards the sub-division or the types of energy present in the language of physics. Energy can be divided into mechanical, solar, thermal, chemical, electrical, electromagnetic and nuclear energy. Mechanical energy is further broken down into two very important categories, potential and kinetic energy. Potential energy is the form of energy stored in a body for e.g. a fully stretched elastic band and kinetic energy i s the one when a body is motion for e.g. the same elastic band when being released. Sustainable Energy The fact that energy is utilized by burning or disfiguring other natural resources brings about the change in thinking of man, can we provide energy otherwise? The answer to this lies in the definition of sustainable energy. It is the provision of energy that meets the need without compromising the ability to generate energy in the future (Smith, 1998). Several factors go into making energy sustainable. The first is whether or not the current use of the energy is something which could potentially persist into the future, which leads many forms of renewable energy to qualify as sustainable. Therefore renewable and sustainable can be termed as in-lieu terminologies. Some of the renewable energy sources are hydroelectricity, solar energy, wind energy, wave power, geothermal energy, bio-energy, and tidal power. Examples Some of the examples of sustainable/renewable will be discussed in this report to better understand the various benefits and downsides of this form of energy. Hydroelectricity is the first term that will be discussed. It is one of the most used alternate energy being used in the modern world today. The flow of water in the river is used to turn turbines which in turn produce massive amount of electricity. Then comes wind energy which is the most blossoming alternate energy source in the commercial market is the ability to produce energy with the help of wind. Wind energy has had a huge impact in the energy industries. Wind farms have been set up in various windy cities of the world top produce large amount of electricity. The output power produced has been increasing by the day. The fact is clearly shown by the figure (Maggie, 2008) Issues with Renewable Energy Various questions have been raised with the alternate energy process. Although that the new renewable sources are cheap and effective, still many organizations and researches show that this form of energy production is more harm, since cost effectiveness is not the only issue at hand. Even before the low cost electricity is produced the problem which arises is that the setup of such plants which produce cheap energy, be it a dam or a wind city. Solar panels cost way more than burning fossil fuel and setting millions of panels for sustained energy providence is also a very costly factor. The problem is just not cost effective. Natural and environmental damages have huge costs

Identify essential qualities the Personal security Detail Essay

Identify essential qualities the Personal security Detail professional, past and present, must possess to better achieve his mi - Essay Example In the past, the training took longer periods and more strategies were used to instill the best qualities in aspirant security personnel. The individuals are trained to be obedient, uphold dignity and have the beauty of gentleness. They are trained in knightly exercise, at that age women were weak and submissive and their men were supposed to protect and fight for them. After 5 years of faithfulness in duties and faced anger, they received knighthood sonority and a solemn ceremony conducted. The knight aspirant received a formal that was of baptism sort to symbolized washing away of sins. Clad in white and a red robe that symbolized the blood that he would shed to protect his community or his master. The mailed fist of the emperor is the military’s force threat. The emperor’s mailed fist and shining armor were built in the spirit of self defense and precaution security personnel in the past did not have a vast of activities they would engage in as compared to the presen t personnel. Theirs was mainly protection of their family, community and country. In the present time, there is a diversity of security needs. The security personnel of the present age go through training for a shorter period compared to the past. The training is rigorous just like the past but technological advances have helped in the training process. The best of the security personnel must be in excellent health as this ensures their efficiency. Good health allows them execute their duties with no hitches at all. Good interpersonal skills are relevant to ensure ease of communication between them and any other party. They must have personal integrity with the highest ethical standards as required in the military force. They must have personal ability based on developed self skills and high intellectual capacity. Personal structure is also important as it enables them portray positive self image and self worth. Honesty, sincerity, industrious and cooperation are also very important . They must have a strong will and abiding self confidence because it is essential for them to create and maintain desire and motivation to be security personnel. They should have sound general knowledge or specialized education which gives them an edge in the security field. Imaginatively, creativity and a high foresight in order to develop new angles of approach to security problems are one of the best qualities that they should possess. Good manners reveal a sense of refinement and impulsive mannerisms must be avoided. In recent times security personnel have been known to be rather aggressive, harsh and cruel to members of the public. Even though aggressiveness is partly necessary, being cruel only worsens matters and an innocent public member may fear to mention their security issues for fear of being misunderstood or reprimanded by the security people. They must be loyal, risk takers, well rounded in knowledge, open minded, confident and have eloquence in the language they use depending on the region they are serving as security personnel. They must have tact, i.e. know the right thing to do, at the right time and in the right way. Broad knowledge of the military force is also of essence because without understanding the field one is, it would be difficult to serve as required. They must be aware of the security needs where they are, any risks or uncertainties in providing their services and measures they can take to handle

Business Essay Example | Topics and Well Written Essays - 250 words - 23

Business - Essay Example It is vital for tracking supply components and management’s communication to workers. Another prominent way in which workers may utilize tablets or smart phones regards the system of instant messaging. It was previously regarded as personal. However, it proves as a fast and a cost-effective way of communicating. As regards to this system, managers and fellow workers can be aware of the workers that are assigned at their desks. It proves as an effective way of attaining crucial and fast information. There are two security concerns that a business may have with employees that communicate outside a network. A crucial concern pertains to the issue of confidentiality (Salomon, 2003). This regards the concept whether information is available to the right entities’ or owners. An example regards the aspect of a credit card transaction. Such information should only be available to the buyer and seller. In this aspect, credit cards require encryption in order that it remains inaccessible to other networks and others individuals. Another critical issue concerns with the aspect of data integrity (Salomon, 2003). In data integrity, the same should not be modified in an undetectable way. The breach of integrity occurs when another force modifies data during its transit. Users can attain harm on the breach of data. This regards the alteration of personal information that may implicate an individual fraud or